Behavioral Science

AUOPS Research is a trailblazing institution dedicated to unlocking the mysteries of human behavior and harnessing this knowledge to drive positive change. With a focus on behavioral science, psychology, and decision-making, we conduct innovative research to uncover the underlying factors influencing individual and collective actions.

Our interdisciplinary team of psychologists, economists, sociologists, and data scientists collaborates on a wide range of topics, including behavioral economics, social psychology, public health, and organizational behavior. Through rigorous experimentation and analysis, we seek to uncover insights into human cognition, emotion, and motivation that can be leveraged to design more effective policies, interventions, and communications.

By forging partnerships with governments, businesses, nonprofits, and academia, AUOPS translates research findings into practical applications that improve outcomes in areas such as health behavior change, financial decision-making, environmental conservation, and social inclusion. Through targeted interventions and evidence-based strategies, we aim to empower individuals and organizations to make better choices and lead happier, healthier, and more fulfilling lives.